Worth knowing before we work together
I need real complexity and ownership to do my best work. Pure UI execution without room to question the problem isn't where I add the most value. I move fast and expect the same momentum from collaborators, and I'll push back early if scope or timeline doesn't allow the discovery a problem actually needs.
About me
Process
MY APPROACH
Every project gets my full attention from the first brief to the final file delivery.
01
Frame the Problem
Ethnographic research over assumptions. I dig into user behavior and business context before a single screen gets drawn.
02
Turn ambiguity into a defendable problem statement, then map the service blueprint and information architecture underneath it.
03
Prototype in Figma and code, run usability loops, validate against real constraints and business metrics, not opinions.
04
Reduce cognitive load, refine interaction detail, hand off systems built to last past launch.
Experience
